Online store guides

Plain-language guides to opening an online store: finding a product, setting up, costs and fees.

How to Start an Online Store: A 7-Step PlanA practical seven-step plan to go from a product idea to a store that is open for business.How to Find a Product to Sell and Check It Is Worth ItA step-by-step way to choose a product, test demand and confirm the profit before you commit.Etsy vs Shopify Fees: What You Actually Pay Per SaleA side-by-side breakdown of Etsy and Shopify fees with a worked $35 order, plus the costs a fee table does not show.When Should You Move From Etsy to Shopify?Signs it may be time to open your own store, signs to wait, and why many sellers use both.What a Shopify Store Really Costs Beyond the Plan PricePlan prices, card rates for each Shopify plan, and the extra costs new store owners should budget for.How to Write Product Descriptions With ClaudeCopy-and-paste prompts, a review checklist and the mistakes to avoid when using an AI assistant to write product descriptions for your store.What to Put in Your Store's Shipping and Returns PoliciesA plain-language checklist for the shipping, returns, privacy and contact pages every new online store needs, with example wording to adapt.How to Price Your Products So You Actually Make MoneyLearn how to price a product so it makes a profit after fees, shipping and ads, with a step-by-step formula, worked examples and a break-even check.Print on Demand vs Dropshipping vs Making It YourselfCompare the three most common ways to source products for an online store: costs, margins, control, risks and who each model suits.A 20-Minute Weekly Store Review With ClaudeA 20-minute weekly routine for reading your store numbers with Claude, with the metrics to track, prompts to copy and the limits to keep in mind.